History of Duolingo Memesīelieve it or not, Duo has been an internet meme since 2017. Want to learn more about TikTok and its marketing potential for your business? Check out this blog to learn more about strategies to succeed with sponsored content. I highly recommend scrolling through their page, it’s a guaranteed laugh in my book. This is just one example where Duolingo uses its witty sense of humor to manipulate viral trends to match its company content. To go along with the video, the caption states, “ every time you open Google Translate, I lose a feather”. Instead of referring to an ex, the on-screen text says, “When you use Google Translate instead of actually learning a language”. The trend is simple: You dramatically sing along to the song about not wanting your ex to fall in love with someone else.ĭuolingo’s take on the trend features their mascot, Duo, dropping to his knees to the lyrics, “Please don’t be in love with someone else, please don’t have someone waiting on you”. It uses one of the top audio trends of the week, which is Taylor Swift’s song, “Enchanted”. One of Duolingo’s most-viewed videos has 10M+ views and is hilarious if you’re a Taylor Swift fan. #duolingo #swiftok #enchanted #languagelearning #trend #brandtok #comedy Once they switched to the content style we now know and love, their TikTok took off! time you open Google Translate, I lose a feather. This strategy did not seem to work out, as followers were not engaging with the content. The content seemed to be more scripted and professional in nature. When the company first started posting content, they posted videos of people from all over the world, teaching users different phrases in foreign languages. It’s also worth mentioning that Duolingo’s TikTok did not initially start out this way. In an interview with Pittsburgh Inno, Zaria shares her reasoning: “ A big part of Duolingo is that we make language learning fun, and I think that quality specifically was such an awesome opportunity to link to TikTok because TikTok is meant for entertainment, it’s meant for people to have fun”. Although the content is pretty informal, the company has a specific purpose for this strategy. Two things make Duolingo’s TikTok page superior: The inclusion of the company’s mascot, Duo, and the team’s willingness to participate in viral audio trends. With 1.5M+ followers and a total of 23.3M+ likes, the company’s account is the definition of viral marketing. Zaria is Duolingo’s social media coordinator, which is her first full-time job since graduating college from the University of Oregon in 2020. Zaria Parvez is the mastermind behind the iconic Duolingo TikTok account and the one who is responsible for the booming success it has had since she started it last year. Via BusinessofApps How Duolingo is Activating TikTok The app launched in 2012 and is now one of the most downloaded educational apps in the world with over 500 million active users. The app offers 95 unique courses that are available in 38 different languages.ĭuolingo was founded in 2011 by Luis von Ahn and Severin Hacker. Their lessons aim to inspire real-life communication and encourage a balanced approach to learning. Their mission is to make learning fun, and they do this by designing their lessons to seem like a game, rather than a textbook. What is Duolingo?ĭuolingo is a personalized language-learning platform that makes education free and accessible to all. A great example of this is how Duolingo memes have become a part of the company’s brand. It can also humanize your company and make you come off more authentic and relatable to consumers. One way to do this is by incorporating humor and memes that align with your brand’s positioning. TikTok is currently the fastest-growing app in the world, and that’s why so many brands have decided to implement the platform as part of their marketing strategy. Viral marketing campaigns have created a new and exciting culture on TikTok, which seems to resonate with many of its users. What Can be Learned from Duolingo on TikTok?.How do Duolingo Memes Fit into their Overall Strategy?.
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